Success for 99 Cents
How do you sell things in a time when the economy is down and people just don't want to___31___? Try the 99 cent approach.
Steve Jobs, former___32___of Apple Computers, tried it and___33___saved the music industry. He___34___a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.
In the 1960s, Dave Gold___35___a store that sold alcoholic drinks in southern California. He sold wine in three___36___categories: $0.79,$0.99 and $1.49. When he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started___37___99 cent stores across the US. Today the company is___38___almost 500 million dollars and has 280 shops.
Why does a 99 cent price tag(标签)make so much success? Researchers have found out that the price ending with .99 shows a___39___price for consumers. It looks less and consumers___40___feel that they can get something back.