Advertising with Digital Technology
Technology has become an essential part of our daily (day) life. It ___41___ (accompany) us everywhere we go. Digital technology, in the form of smart ___42___ (phone), web-based TVs and computers, is ___43___ (change) the world, especially for advertisers.
Consumers today interact with ads in new ways. They can ___44___ (easy) take part in surveys or just turn them off if they want to. They can also promote a brand by ___45___ (suggest) how good a product is to other people. Social media networks also play an ___46___ (importance) part in global advertising strategies. People also want relevant ads on their screens. While they browse the Internet, it would be ___47___ (help) for such ads to show up. Internet ___48___ (user) click on these ads more often if they look for relevant ___49___ (inform).
Advertisers are now ___50___ (face) with a great challenge: using new technology to form new relationships with customers and create new business models.